Architecture
Assistable.ai is designed around a workspace → sub-account → assistant hierarchy that mirrors the GoHighLevel (GHL) structure most agencies already use.Workspace (Agency Level)
The workspace is your top-level account. As the workspace owner, you can:- Manage all sub-accounts from a single dashboard
- Set up rebilling to charge clients for AI usage
- White-label and brand the portal
- Control sub-account permissions and limits
- Configure agency-wide snapshots for new sub-accounts
Sub-Accounts (Client Level)
Each sub-account represents a client or business unit. Sub-accounts have their own:- AI assistants (voice and chat)
- Phone numbers
- Knowledge bases
- Custom tools
- Wallet balance
- Active tags for chat automation
Assistants
Assistants are the AI agents that handle conversations. Each assistant has:- A prompt defining its identity, tasks, and behavior
- Connected tools (calendar booking, custom tools, knowledge base)
- Call settings (phone number, voicemail handling, call duration limits)
- Active tags for chat activation
Key Concepts
| Concept | Description |
|---|---|
| Active Tags | Tags applied to contacts that activate AI chat responses. No Active Tag = AI is silent. |
| Custom Tools | API-powered extensions that let the AI perform actions (update CRM, search web, book appointments) |
| Knowledge Base | Company-specific information the AI uses to answer questions accurately |
| Flow Builder | Visual drag-and-drop builder for creating complex conversational flows |
| Webhooks | Pre-call and post-call webhooks that trigger GHL workflows with call data |
| SIP Trunking | How external phone numbers (Twilio, Telnyx, Vonage) connect to the AI platform |
| Rebilling | Agency feature to charge sub-accounts for AI usage via Stripe |
Assistable vs. Assistable Direct
| Feature | Assistable (Multi-Tenant) | Assistable Direct |
|---|---|---|
| Target User | Agencies & Franchises | Individual Businesses |
| GHL Integration | Full workspace + sub-account management | Direct sub-account connection |
| White Labeling | ✅ Full portal branding | N/A |
| Rebilling | ✅ Charge clients via Stripe | N/A |
| Sub-Account Management | ✅ Manage unlimited clients | Single account |
| Snapshots | ✅ Template new sub-accounts | N/A |
Next Steps
Build Your First Assistant
Follow the quickstart guide.
Set Up Your Workspace
Configure your agency workspace.