Variables use the {{variable_name}} syntax and are replaced with real values at runtime.
Session Variables
Right Now Variables
Dynamic values computed at execution time. Prefixed with right_now.
CRM contact fields. Prefixed with contact.
Location Variables
Business and sub-account info. Prefixed with location.
Business Profile (location.business.*)
Social Links (location.social.*)
User Variables
Assigned user/agent info. Prefixed with user.
Custom Values
User-defined fields. Prefixed with custom_values.
Create custom values in your CRM settings and reference them with {{custom_values.your_field_name}}. This keeps prompts dynamic and easy to update across all assistants.