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Overview

When the Make AI Call action encounters an error, Assistable automatically applies an error tag to the contact. These tags identify exactly what went wrong — rate limits, DNC hits, billing issues, or other failures. In addition to tags, two custom fields are populated: Make AI Call returned_an_error (boolean) and error_message (human-readable description).

Error Tags Reference

Using Error Tags in Workflows

Basic Pattern

  1. Create a workflow with Tag Added trigger
  2. Select the specific error tag (e.g., ai_call_error_rate_limit)
  3. Add your response actions (retry, notify, re-route)

Common Automations

  • Rate limit retry: Wait 5 min → Remove tag → Re-run Make AI Call
  • Balance alerts: Send notification to admin to top up funds
  • DNC handling: Move contact to email-only or SMS-only campaign
  • Catch-all monitoring: Send alert to team for manual review
  • Ban notification: Pause all calling campaigns immediately
Always remove the error tag after handling it if you plan to retry — otherwise the tag-added trigger won’t fire again for the same tag.

DNC Bypass Tag

Coming Soon — scheduled for release March 2, 2026.
A special tag i_agree_responsibility_for_dnc_bypass will bypass DNC screening for specific contacts. When present, Make AI Call skips both internal and national DNC checks. ⚠️ Legal Liability: Applying this tag means the sub-account owner assumes COMPLETE LIABILITY for all TCPA lawsuits, fines, or fees. Consult a TCPA attorney before using at scale.