Overview
When the Make AI Call action encounters an error, Assistable automatically applies an error tag to the contact. These tags identify exactly what went wrong — rate limits, DNC hits, billing issues, or other failures.
In addition to tags, two custom fields are populated: Make AI Call returned_an_error (boolean) and error_message (human-readable description).
| Tag | Description |
|---|
ai_call_error_rate_limit | Account hit concurrency or per-minute call limit. Retry after a delay. |
ai_call_error_internal_dnc | Number on internal Do Not Call list. Call blocked. |
ai_call_error_national_dnc | Number on national DNC registry. Call blocked for TCPA compliance. |
ai_call_error_workspace_negative_balance | Workspace wallet balance insufficient. All sub-accounts affected. |
ai_call_error_account_negative_balance | Sub-account wallet insufficient. Top up to resume. |
ai_call_error_workspace_inactive | Workspace subscription cancelled or limit set to 0. |
ai_call_error_no_from_number | No phone number assigned to the assistant. |
ai_call_error_invalid_destination | Attempting to call a non-US/Canadian destination with a platform number. |
ai_call_error_invalid_assistant | Assistant ID doesn’t belong to this sub-account. |
ai_call_error_dnd | Contact has Do Not Disturb enabled for calling in GHL. |
ai_call_error_unknown | Unexpected error. Check logs or contact support. |
ai_call_error_invalid_number_pool | Number pool configured but contains no numbers. |
ai_call_error_banned | Sub-account banned due to honeypot hits or non-compliant activity. |
Basic Pattern
- Create a workflow with Tag Added trigger
- Select the specific error tag (e.g.,
ai_call_error_rate_limit)
- Add your response actions (retry, notify, re-route)
Common Automations
- Rate limit retry: Wait 5 min → Remove tag → Re-run Make AI Call
- Balance alerts: Send notification to admin to top up funds
- DNC handling: Move contact to email-only or SMS-only campaign
- Catch-all monitoring: Send alert to team for manual review
- Ban notification: Pause all calling campaigns immediately
Always remove the error tag after handling it if you plan to retry — otherwise the tag-added trigger won’t fire again for the same tag.
DNC Bypass Tag
Coming Soon — scheduled for release March 2, 2026.
A special tag i_agree_responsibility_for_dnc_bypass will bypass DNC screening for specific contacts. When present, Make AI Call skips both internal and national DNC checks.
⚠️ Legal Liability: Applying this tag means the sub-account owner assumes COMPLETE LIABILITY for all TCPA lawsuits, fines, or fees. Consult a TCPA attorney before using at scale.