Overview
Assistable.ai includes a built-in, multi-layered DNC compliance system that automatically screens outbound AI calls before they are placed.
Compliance Flow
Every outbound call passes through these checks:
1. Lead Attribution Check
The system checks if GHL knows where the lead came from:
- Known source → DNC screening bypassed (documented relationship exists)
- Unknown source → Full compliance flow
2. Internal DNC List
Checks Assistable’s own records:
- Has this number opted out before?
- Has this number been flagged in a previous check?
- If YES → Call blocked
3. National & State DNC Registry
Queries national and state-level DNC registries:
- If found on any list → Call blocked
- If not found → Call proceeds
Decision Tree
Call Requested (GHL Workflow)
│
├─ Lead attribution known?
│ ├─ YES → Call proceeds (bypass DNC)
│ └─ NO → Enter compliance flow
│ │
│ ├─ On internal DNC list?
│ │ ├─ YES → Call BLOCKED
│ │ └─ NO → Continue
│ │
│ └─ On national/state DNC registry?
│ ├─ YES → Call BLOCKED
│ └─ NO → Call proceeds
Bypass Options
Option 1: Opt Out Entirely
Disable all DNC screening for your account. Common in REI and cold outreach industries.
Opting out means your organization assumes full legal responsibility for all DNC violations, including FTC/FCC fines and TCPA lawsuits (up to $51,744 per call).
Option 2: Import Number Bypass
Bypass DNC only for specific imported numbers:
- Import your phone numbers
- Go to Account Settings
- Enable DNC opt-out for imported numbers
Monitoring Blocked Calls
In your GHL workflow:
- After the Make AI Call action, add an If/Else branch
- Condition:
Make AI Call action return_an_error = true
- If true → Send notification with
error_message variable
Comparison with GHL Native Calling
| Feature | GHL Native | Assistable |
|---|
| Non-opted-in leads | Blocked entirely | Allowed with compliance checks |
| Lead attribution bypass | Not available | Known sources bypass DNC |
| DNC screening | Blanket block | Multi-layered (internal + national + state) |
| Bypass options | None | Full opt-out or per-import bypass |
| Error visibility | Limited | Full error messages in workflows |
Best Practices
- Keep lead attribution clean — properly tag lead sources
- Always set up error monitoring after Make AI Call actions
- Use import bypass sparingly and only for vetted lists
- Consult legal counsel before opting out of DNC screening
- Review blocked call reports regularly
